It's not written in stone that your ads will perform well by following the general guideline. The best performing Google App Ads are usually the ones that meet the general ad guidelines. Best practices for Google app campaigns ad assets It means that you should only target languages that match your ads.Įxpert Tip: It takes some time to create high-quality assets initially it might be a pity to waste ads budget on the campaigns with low-quality creatives. However, Google Ads Campaign doesn’t translate your ads. Remember that you can choose the languages and locations for your ads. zip file through the HTML5 Validator tool. To validate your HTML5 assets before uploading, run your. zip with a maximum size of 1MB and no more than 40 files. Up to 20 HTML5 in total in different orientations Keep in mind that the maximum number of videos is 20 in total. Up to 20 videos in total in different orientation Up to 20 images in total in different orientations It should make sense as an independent text and combined with other text (heading). Make sure your description text has value without heading. It should make sense as an independent text and combined with other text (description). Make sure your heading text has value without description. Here is the list of detailed creative assets for setting up Google App Campaigns. Independently of what Google App Campaign you are setting up, you need to provide a set of ad assets that meets Google requirements. Ad asset requirements for Google App Campaigns Therefore, always make sure that your app store listing is well-optimized. According to Google, it ensures that users get a great experience from your ad, no matter when or where they see it. Google can retrieve creative assets from your app listing on Play Store or App Store. If you don’t have videos to add, Google Ads may make a video ad for you using assets from your app store listing.
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